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A Conceptual Framework for Retro Marketing in Sport:
Gordon, Brian S
;
Scola, Zach
Scola, Zach, and Brian Gordon. "A Conceptual Framework for Retro Marketing in Sport." Sport Marketing Quarterly 27.3 (2018): 197-210. Web.. , 2019
Link:
http://hdl.handle.net/1808/29833
RT Journal T1 <Title>A Conceptual Framework for Retro Marketing in Sport</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivkansas:oai:kuscholarworks.ku.edu:1808_29833&Exemplar=1&LAN=DE A1 Gordon, Brian S A1 Scola, Zach PB Fitness Information Technology YR 2019 K1 retro marketing K1 conceptual framework K1 nostalgia K1 brand management K1 strategic marketing JF Scola, Zach, and Brian Gordon. "A Conceptual Framework for Retro Marketing in Sport." Sport Marketing Quarterly 27.3 (2018): 197-210. Web. LK http://hdl.handle.net/1808/29833 DO http://hdl.handle.net/1808/29833 SF ELIB - SuUB Bremen
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