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Formulación de estrategias para el posicionamiento de la ma..:
Amaya Vargas, Yennifer
;
Rueda Castro, Angélica Andrea
KELLER, K.L. (1998). Strategic Brand Management: Building, Measuring, andManaging Brand Equity. UpperSaddleRiver, NJ:Prentice-Hall,. , 2017
Link:
https://hdl.handle.net/10901/11279
RT Journal T1 <Title>Formulación de estrategias para el posicionamiento de la marca Agilitix en la ciudad de Bogotá para el año 2018</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivlibrebogot:oai:repository.unilibre.edu.co:10901_11279&Exemplar=1&LAN=DE A1 Amaya Vargas, Yennifer A1 Rueda Castro, Angélica Andrea YR 2017 K1 Clien K1 Cloud computing K1 Brand K1 Positioning K1 Tesis K1 Tesis ingeniería K1 Facultad de ingeniería K1 Especialización en gerencia de mercadeo y estrategia de ventas K1 Mercado K1 Marca K1 Comercialización K1 Cliente K1 Posicionamiento K1 Competencia JF KELLER, K.L. (1998). Strategic Brand Management: Building, Measuring, andManaging Brand Equity. UpperSaddleRiver, NJ:Prentice-Hall, LK http://dx.doi.org/https://hdl.handle.net/10901/11279 DO https://hdl.handle.net/10901/11279 SF ELIB - SuUB Bremen
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