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1 Ergebnisse
1
Can combining web and mobile communication channels reveal ..:
Bothorel, Grégoire
;
Vanheems, Régine
;
Guérin, Anne
hal-01357088. , 2015
Link:
https://hal.science/hal-01357088
RT Journal T1
Can combining web and mobile communication channels reveal concealed customer value?
UL https://suche.suub.uni-bremen.de/peid=base-ftunivlyon3:oai:HAL:hal-01357088v1&Exemplar=1&LAN=DE A1 Bothorel, Grégoire A1 Vanheems, Régine A1 Guérin, Anne PB HAL CCSD YR 2015 K1 omni-channel communication K1 synergy K1 uplift K1 incrementality K1 customer value K1 communication omni-canal K1 incrémentalité K1 synergie K1 valeur client K1 [SHS.GESTION]Humanities and Social Sciences/Business administration JF hal-01357088 LK http://dx.doi.org/https://hal.science/hal-01357088 DO https://hal.science/hal-01357088 SF ELIB - SuUB Bremen
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