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1 Ergebnisse
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Brand personality: Current insights and future research dir..:
Calderón Fajardo, Víctor
;
Molinillo-Jiménez, Sebastián
;
Anaya-Sánchez, Rafael
.
Calderón-Fajardo, V., Molinillo, S., Anaya-Sánchez, R., & Ekinci, Y. (2023). Brand personality: Current insights and future research directions. Journal of Business Research, 166. https://doi.org/10.1016/j.jbusres.2023.114062. , 2023
Link:
https://hdl.handle.net/10630/27103
RT Journal T1 <Title>Brand personality: Current insights and future research directions</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivmalaga:oai:riuma.uma.es:10630_27103&Exemplar=1&LAN=DE A1 Calderón Fajardo, Víctor A1 Molinillo-Jiménez, Sebastián A1 Anaya-Sánchez, Rafael A1 Ekinci, Yuksel PB Elsevier YR 2023 K1 Bibliometría K1 Relaciones con el cliente -- estudios K1 Brand personality K1 Literature review K1 Bibliometric analysis K1 Text mining K1 Science mapping K1 Co-word analysis JF Calderón-Fajardo, V., Molinillo, S., Anaya-Sánchez, R., & Ekinci, Y. (2023). Brand personality: Current insights and future research directions. Journal of Business Research, 166. https://doi.org/10.1016/j.jbusres.2023.114062 LK http://dx.doi.org/https://hdl.handle.net/10630/27103 DO https://hdl.handle.net/10630/27103 SF ELIB - SuUB Bremen
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