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Pricing strategy ; Wiley encyclopedia of management:

Sammut-Bonnici, Tanya ; Channon, Derek F
Sammut-Bonnici, T., & Channon, D. F. (2014). Pricing Strategy. In C. L. Cooper (Ed.), Wiley encyclopedia of management. Hoboken: John Wiley & Sons..  , 2014
Link: https://www.um.edu.mt/library/oar//handle/123456789/21..