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Drivers of value in the beer market : comparing an imported..:
Calvo-Porral, Cristina
;
Montes-Solla, Paulino
Calvo-Porral, C., & Montes-Solla, P. (2013). Drivers of value in the beer market : comparing an imported and a national brand. European Research Studies Journal, 16(3), 19-46.. , 2013
Link:
https://www.um.edu.mt/library/oar//handle/123456789/30..
RT Journal T1
Drivers of value in the beer market : comparing an imported and a national brand
UL https://suche.suub.uni-bremen.de/peid=base-ftunivmalta:oai:www.um.edu.mt:123456789_30870&Exemplar=1&LAN=DE A1 Calvo-Porral, Cristina A1 Montes-Solla, Paulino PB University of Piraeus. International Strategic Management Association YR 2013 K1 Customer equity -- Europe K1 Beer industry -- Europe K1 Brewing industry -- Europe K1 Brand choice -- Europe K1 Brand loyalty -- Europe JF Calvo-Porral, C., & Montes-Solla, P. (2013). Drivers of value in the beer market : comparing an imported and a national brand. European Research Studies Journal, 16(3), 19-46. LK http://dx.doi.org/https://www.um.edu.mt/library/oar//handle/123456789/30870 DO https://www.um.edu.mt/library/oar//handle/123456789/30870 SF ELIB - SuUB Bremen
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