Marques, Inês Rios ; Casais, Beatriz ; Camilleri, Mark Anthony
Rios Marques, I., Casais, B., & Camilleri, M. A. (2021). The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram. In M. A. Camilleri (Ed.), Strategic corporate communication in the digital age. Bingley: Emerald, pp. 131-144. DOI:10.1108/978-1-80071-264-520211008.  , 2021