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Neuromarketing : consumers and the anchoring effect:

Chavaglia Neto, Jose ; Filipe, Jose Antonio ; Ramalheiro, Brenno
Chavaglia Neto, J., Filipe, J. A., & Ramalheiro, B. (2011). Neuromarketing: consumers and the anchoring effect. International Journal of Finance, Insurance and Risk Management, 1(4), 183-189..  , 2011
Link: https://www.um.edu.mt/library/oar/handle/123456789/685..