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1 Ergebnisse
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Social media influence on consumer behavior: The case of mo..:
Fondevila-Gascón, J.F. (Joan Francesc)
;
Polo-López, M. (Marc)
;
Rom-Rodríguez, J. (Josep)
.
info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/CSO2017-88895-R/ES/NUEVAS FORMAS DE PUBLICIDAD INTERACTIVA EN TELEVISION, INTERNET Y LOS MEDIOS DIGITALES. APLICACIONES REALES EN HBBTV. , 2020
Link:
https://hdl.handle.net/10171/67895
RT Journal T1 <Title>Social media influence on consumer behavior: The case of mobile telephony manufacturers</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivnavarra:oai:dadun.unav.edu:10171_67895&Exemplar=1&LAN=DE A1 Fondevila-Gascón, J.F. (Joan Francesc) A1 Polo-López, M. (Marc) A1 Rom-Rodríguez, J. (Josep) A1 Mir-Bernal, P. (Pedro) PB MDPI AG YR 2020 K1 Advertising K1 Marketing K1 Social media K1 Consumer behavior K1 Facebook K1 YouTube K1 Twitter K1 Instagram K1 Mobile telephony JF info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/CSO2017-88895-R/ES/NUEVAS FORMAS DE PUBLICIDAD INTERACTIVA EN TELEVISION, INTERNET Y LOS MEDIOS DIGITALES. APLICACIONES REALES EN HBBTV LK http://dx.doi.org/https://hdl.handle.net/10171/67895 DO https://hdl.handle.net/10171/67895 SF ELIB - SuUB Bremen
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