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1 Ergebnisse
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Effects of in-store live stream on consumers' offline purch..:
Zhang, Peilin
;
Chao, Chih-Wei
;
Chiong, Raymond
...
Journal of Retailing and Consumer Services Vol. 72, Issue May 2023, no. 103262. , 2023
Link:
http://hdl.handle.net/1959.13/1478865
RT Journal T1 <Title>Effects of in-store live stream on consumers' offline purchase intention</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivnewcastnsw:uon:50244&Exemplar=1&LAN=DE A1 Zhang, Peilin A1 Chao, Chih-Wei A1 Chiong, Raymond A1 Hasan, Najmul A1 Aljaroodi, Hussain M A1 Tian, Feng PB Elsevier YR 2023 K1 live stream influencer marketing K1 stimuli-organism-response (SOR) K1 consumer attitude K1 in-store purchase intention JF Journal of Retailing and Consumer Services Vol. 72, Issue May 2023, no. 103262 LK http://hdl.handle.net/1959.13/1478865 DO http://hdl.handle.net/1959.13/1478865 SF ELIB - SuUB Bremen
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