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The Potential of Authenticity for Brand Differentiation: A ..:
Garçon, Marcia Maria
;
Yanaze, Mitsuru Higuchi
https://periodicos.uninove.br/remark/article/view/12171/5816. , 2017
Link:
https://periodicos.uninove.br/remark/article/view/1217
RT Journal T1
The Potential of Authenticity for Brand Differentiation: A Conceptual Perspective ; O potencial da autenticidade para diferenciação das marcas: uma perspectiva conceitual
UL https://suche.suub.uni-bremen.de/peid=base-ftunivnovejulho:oai:https:__periodicos.uninove.br:article_12171&Exemplar=1&LAN=DE A1 Garçon, Marcia Maria A1 Yanaze, Mitsuru Higuchi PB Universidade Nove de Julho - Uninove YR 2017 K1 Authenticity K1 Authentic Brands K1 Marketing Communication K1 Autenticidade. Marcas Autênticas. Comunicação de Marketing JF https://periodicos.uninove.br/remark/article/view/12171/5816 LK http://dx.doi.org/https://periodicos.uninove.br/remark/article/view/12171 DO https://periodicos.uninove.br/remark/article/view/12171 SF ELIB - SuUB Bremen
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