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Determinantes y consecuencias de la efectividad de las prom..:
Rosa Díaz, Isabel María
;
Rondán Cataluña, Francisco Javier
http://www.ehu.es/cuadernosdegestion/revista/index.php/numeros?a=da&y=2012&v=12&n=2&o=1. , 2012
Link:
http://hdl.handle.net/10810/10236
RT Journal T1 <Title>Determinantes y consecuencias de la efectividad de las promociones basadas en precios</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivpaisvasco:oai:addi.ehu.es:10810_10236&Exemplar=1&LAN=DE A1 Rosa Díaz, Isabel María A1 Rondán Cataluña, Francisco Javier PB Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco YR 2012 K1 promociones K1 precios K1 consumidor K1 comportamiento de compra K1 M31 K1 BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS K1 MARKETING K1 ACCOUNTING K1 STRATEGY AND MANAGEMENT K1 ORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT K1 INDUSTRIAL RELATIONS AND LABOR K1 ECONOMICS K1 BUSINESS AND INTERNATIONAL MANAGEMENT JF http://www.ehu.es/cuadernosdegestion/revista/index.php/numeros?a=da&y=2012&v=12&n=2&o=1 LK http://hdl.handle.net/10810/10236 DO http://hdl.handle.net/10810/10236 SF ELIB - SuUB Bremen
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