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1 Ergebnisse
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¿Cómo marca el patrocinio de un evento deportivo de alta im..:
Schlesinger, Walesska
;
Cervera Taulet, Amparo
;
Miquel Romero, María José
http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2020&vol=20&num=2&o=5. , 2020
Link:
http://hdl.handle.net/10810/42360
RT Journal T1 <Title>¿Cómo marca el patrocinio de un evento deportivo de alta implicación a la marca patrocinadora? Aplicación al caso de instituciones públicas ; How does sponsorship of a high-involvement sports event mark the sponsor brand? An application to public institutions</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivpaisvasco:oai:addi.ehu.es:10810_42360&Exemplar=1&LAN=DE A1 Schlesinger, Walesska A1 Cervera Taulet, Amparo A1 Miquel Romero, María José PB Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU) YR 2020 K1 gestión de marca K1 valor de marca K1 notoriedad K1 reputación K1 marca pública K1 branding K1 value brand K1 brand awareness K1 reputation brand K1 public brand K1 M3 K1 L83 JF http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2020&vol=20&num=2&o=5 LK http://hdl.handle.net/10810/42360 DO http://hdl.handle.net/10810/42360 SF ELIB - SuUB Bremen
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