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Perceived brand value and brand co-creation attitudes throu..:
Díaz Soloaga, Paloma
;
Carcelén García, Sonia Laura
;
Díaz-Bustamante Ventisca, Mónica
https://revistadecomunicacion.com/article/view/3075/2597. , 2023
Link:
https://revistadecomunicacion.com/article/view/3075
RT Journal T1
Perceived brand value and brand co-creation attitudes through eWOM: a typology of co-creator digital users ; Valor percibido de marca y actitudes hacia la cocreación a través del eWOM: una tipología de usuarios digitales cocreadores
UL https://suche.suub.uni-bremen.de/peid=base-ftunivpiuraojs:oai:revistas.udep.edu.pe:article_3075&Exemplar=1&LAN=DE A1 Díaz Soloaga, Paloma A1 Carcelén García, Sonia Laura A1 Díaz-Bustamante Ventisca, Mónica PB Universidad de Piura. Facultad de Comunicación YR 2023 K1 valor percibido de marca K1 eWOM K1 tipología de consumidores K1 análisis cluster K1 perceived brand value K1 consumer segmentation K1 cluster analysis JF https://revistadecomunicacion.com/article/view/3075/2597 LK http://dx.doi.org/https://revistadecomunicacion.com/article/view/3075 DO https://revistadecomunicacion.com/article/view/3075 SF ELIB - SuUB Bremen
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