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The role of brand image and brand trust in mediating the in..:
Stefanny, Natasya
;
Rahmiati, Filda
;
Roni, Mastura
http://e-journal.president.ac.id/presunivojs/index.php/IDEAS/article/view/3696/1252. , 2022
Link:
http://e-journal.president.ac.id/presunivojs/index.php..
RT Journal T1 <Title>The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix)</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivpresident:oai:ojs.172.16.10.100:article_3696&Exemplar=1&LAN=DE A1 Stefanny, Natasya A1 Rahmiati, Filda A1 Roni, Mastura PB President University YR 2022 K1 brand image K1 brand trust K1 E-WOM K1 purchase decision K1 video-on-demand JF http://e-journal.president.ac.id/presunivojs/index.php/IDEAS/article/view/3696/1252 LK http://e-journal.president.ac.id/presunivojs/index.php/IDEAS/article/view/3696 DO http://e-journal.president.ac.id/presunivojs/index.php/IDEAS/article/view/3696 SF ELIB - SuUB Bremen
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