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1 Ergebnisse
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Neuromarketing e inteligencia artificial: el caso de la cam..:
Ferruz-González, Sonia-Aránzazu
;
Bautista, Pavel Sidorenko
;
Santos López, Cristina
Ferruz-González, S.-A., Sidorenko Bautista, P., & Santos López, C. (2023). Neuromarketing e inteligencia artificial: el caso de la campaña 'con mucho acento' de Cruzcampo. index.Comunicación, 13(2), 147–169. https://doi.org/10.33732/ixc/13/02Neurom. , 2023
Link:
https://hdl.handle.net/10115/22937
RT Journal T1 <Title>Neuromarketing e inteligencia artificial: el caso de la campaña 'con mucho acento' de Cruzcampo</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivreyjc:oai:eciencia.urjc.es:10115_22937&Exemplar=1&LAN=DE A1 Ferruz-González, Sonia-Aránzazu A1 Bautista, Pavel Sidorenko A1 Santos López, Cristina PB Servicio de Publicaciones de la Universidad Rey Juan Carlos YR 2023 K1 Neuromarketing K1 inteligencia artificial K1 campañas publicitarias K1 branding K1 imagen de marca JF Ferruz-González, S.-A., Sidorenko Bautista, P., & Santos López, C. (2023). Neuromarketing e inteligencia artificial: el caso de la campaña 'con mucho acento' de Cruzcampo. index.Comunicación, 13(2), 147–169. https://doi.org/10.33732/ixc/13/02Neurom LK http://dx.doi.org/https://hdl.handle.net/10115/22937 DO https://hdl.handle.net/10115/22937 SF ELIB - SuUB Bremen
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