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1 Ergebnisse
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Post-pandemic collaborative destination marketing: effectiv..:
Pascual Fraile, María del Pilar
;
Villacé Molinero, Teresa
;
Talón Ballestero, Pilar
.
Pascual-Fraile, M. del P., Villacé-Molinero, T., Talón-Ballestero, P., & Chaperon, S. (2024). Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences. Journal of Vacation Marketing, 0(0). https://doi.org/10.1177/13567667231224091. , 2024
Link:
https://hdl.handle.net/10115/36407
RT Journal T1 <Title>Post-pandemic collaborative destination marketing: effectiveness and impact</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivreyjc:oai:eciencia.urjc.es:10115_36407&Exemplar=1&LAN=DE A1 Pascual Fraile, María del Pilar A1 Villacé Molinero, Teresa A1 Talón Ballestero, Pilar A1 Chaperon, Samantha PB Sage YR 2024 K1 collaborative destination marketing K1 joint brand advertising K1 destination image K1 travel intention K1 tourism JF Pascual-Fraile, M. del P., Villacé-Molinero, T., Talón-Ballestero, P., & Chaperon, S. (2024). Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences. Journal of Vacation Marketing, 0(0). https://doi.org/10.1177/13567667231224091 LK http://dx.doi.org/https://hdl.handle.net/10115/36407 DO https://hdl.handle.net/10115/36407 SF ELIB - SuUB Bremen
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