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Strategic Advertising Mechanisms. From Copy Strategy to Ico..:
Chaves Barroso, Marta
Comunicación: revista Internacional de Comunicación Audiovisual, Publicidad y Estudios Culturales, 20, 66-69.. , 2022
Link:
https://idus.us.es/handle//11441/135244
RT Journal T1 <Title>Strategic Advertising Mechanisms. From Copy Strategy to Iconic Brands, de Jorge David Fernández Gómez; Bristol: Intellect Books, 2021 [Reseña]</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivsevillair:oai:idus.us.es:11441_135244&Exemplar=1&LAN=DE A1 Chaves Barroso, Marta PB Universidad de Sevilla YR 2022 K1 Advertising K1 Strategic Advertising Mechanisms K1 Copy Strategy K1 Iconic Brands K1 Publicidad K1 Estrategia publicitaria JF Comunicación: revista Internacional de Comunicación Audiovisual, Publicidad y Estudios Culturales, 20, 66-69. LK http://dx.doi.org/https://idus.us.es/handle//11441/135244 DO https://idus.us.es/handle//11441/135244 SF ELIB - SuUB Bremen
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