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1 Ergebnisse
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El papel del copywriting en la publicidad en el ámbito digi..:
Jiménez-Marín, Gloria
;
Ruíz Acín, Leyre
;
Román-San-Miguel, Aránzazu
Textual & Visual Media: revista de la Sociedad Española de Periodística, 15, 66-87.. , 2022
Link:
https://idus.us.es/handle//11441/137097
RT Journal T1
El papel del copywriting en la publicidad en el ámbito digital. Caso Westwing como modelo de negocio ; Copywriting's role in digital advertising. The Westwing case as a business model
UL https://suche.suub.uni-bremen.de/peid=base-ftunivsevillair:oai:idus.us.es:11441_137097&Exemplar=1&LAN=DE A1 Jiménez-Marín, Gloria A1 Ruíz Acín, Leyre A1 Román-San-Miguel, Aránzazu PB Sociedad Española de Periodística YR 2022 K1 Comunicación K1 Comercial K1 Estrategia K1 Persuasión K1 Publicidad K1 Redacción K1 Advertising K1 Communication K1 Strategy K1 Persuasioin K1 Writing JF Textual & Visual Media: revista de la Sociedad Española de Periodística, 15, 66-87. LK http://dx.doi.org/https://idus.us.es/handle//11441/137097 DO https://idus.us.es/handle//11441/137097 SF ELIB - SuUB Bremen
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