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El marketing relacional en el sector turístico. El caso del..:
Campón Cerro, Ana María
;
Baptista Alves, Helena María
;
Hernández Mogollón, José Manuel
.
Administrando en entornos inciertos. XXIII Congreso Anual AEDEM (2009), p 1-15. , 2018
Link:
https://idus.us.es/xmlui/handle//11441/77758
RT Journal T1
El marketing relacional en el sector turístico. El caso del turismo rural: un enfoque teórico ; Relationship marketing in tourism sector. The case of rural tourism: a theoretical approach
UL https://suche.suub.uni-bremen.de/peid=base-ftunivsevillair:oai:idus.us.es:11441_77758&Exemplar=1&LAN=DE A1 Campón Cerro, Ana María A1 Baptista Alves, Helena María A1 Hernández Mogollón, José Manuel A1 Cossío Silva, Francisco José (Coordinador) PB ESIC YR 2018 K1 Marketing relacional K1 Fidelización de clientes K1 Turismo rural K1 Relationship marketing K1 Customer loyalty K1 Rural tourism JF Administrando en entornos inciertos. XXIII Congreso Anual AEDEM (2009), p 1-15 LK http://dx.doi.org/https://idus.us.es/xmlui/handle//11441/77758 DO https://idus.us.es/xmlui/handle//11441/77758 SF ELIB - SuUB Bremen
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