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1 Ergebnisse
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Drivers of attitudes toward luxury brands: A Cross-National..:
Yim, Mark Yi-Cheon
;
Sauer, Paul L
;
Williams, Jerome
..
Yim MY, Sauer PL, Williams J, Lee S & Macrury I (2014) Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness. International Marketing Review, 31 (4), pp. 363-389. https://doi.org/10.1108/IMR-04-2011-0121. , 2014
Link:
http://hdl.handle.net/1893/30455
RT Journal T1 <Title>Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivstirling:oai:dspace.stir.ac.uk:1893_30455&Exemplar=1&LAN=DE A1 Yim, Mark Yi-Cheon A1 Sauer, Paul L A1 Williams, Jerome A1 Lee, Se-Jin A1 Macrury, Iain PB Emerald YR 2014 K1 Consumer behaviour K1 Cross-cultural study K1 Cross-national study K1 Luxury brand K1 Brand consciousness K1 Interpersonal influence JF Yim MY, Sauer PL, Williams J, Lee S & Macrury I (2014) Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness. International Marketing Review, 31 (4), pp. 363-389. https://doi.org/10.1108/IMR-04-2011-0121 LK http://hdl.handle.net/1893/30455 DO http://hdl.handle.net/1893/30455 SF ELIB - SuUB Bremen
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