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"You Really Shouldn't Have!" Coping with failed gift experi..:
Branco-Illodo, Ines
;
Heath, Teresa
;
Tynan, Caroline
Branco-Illodo I, Heath T & Tynan C (2020) "You Really Shouldn't Have!" Coping with failed gift experiences. European Journal of Marketing, 54 (4), pp. 857-883. https://doi.org/10.1108/EJM-05-2018-0309. , 2020
Link:
http://hdl.handle.net/1893/30752
RT Journal T1 <Title>"You Really Shouldn't Have!" Coping with failed gift experiences</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivstirling:oai:dspace.stir.ac.uk:1893_30752&Exemplar=1&LAN=DE A1 Branco-Illodo, Ines A1 Heath, Teresa A1 Tynan, Caroline PB Emerald YR 2020 K1 Gift-giving K1 Gift failure K1 Gift-receiving K1 Coping K1 Relationship Management JF Branco-Illodo I, Heath T & Tynan C (2020) "You Really Shouldn't Have!" Coping with failed gift experiences. European Journal of Marketing, 54 (4), pp. 857-883. https://doi.org/10.1108/EJM-05-2018-0309 LK http://hdl.handle.net/1893/30752 DO http://hdl.handle.net/1893/30752 SF ELIB - SuUB Bremen
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