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1 Ergebnisse
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Web consumer behavior : the effect of enjoyment on innovati..:
Serra, Elisabete Magalhães
;
Colmenero-Ferreira, Fernando
;
Vieira, José Manuel Carvalho
Serra, Elisabete Magalhães, Fernando Colmenero-Ferreira e José Manuel Carvalho Vieira (2007). "Web consumer behavior : the effect of enjoyment on innovativeness". Portuguese Journal of Management Studies, XII(1):45-60. , 2007
Link:
http://hdl.handle.net/10400.5/10007
RT Journal T1 <Title>Web consumer behavior : the effect of enjoyment on innovativeness</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivtecnical:oai:www.repository.utl.pt:10400.5_10007&Exemplar=1&LAN=DE A1 Serra, Elisabete Magalhães A1 Colmenero-Ferreira, Fernando A1 Vieira, José Manuel Carvalho PB Instituto Superior de Economia e Gestão YR 2007 K1 Consumer Behavior K1 lnnovativeness K1 Uses and Gratifications K1 World Wide Web JF Serra, Elisabete Magalhães, Fernando Colmenero-Ferreira e José Manuel Carvalho Vieira (2007). "Web consumer behavior : the effect of enjoyment on innovativeness". Portuguese Journal of Management Studies, XII(1):45-60 LK http://hdl.handle.net/10400.5/10007 DO http://hdl.handle.net/10400.5/10007 SF ELIB - SuUB Bremen
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