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1 Ergebnisse
1
Capital da marca centrado no cliente : factores que condici..:
Coelho, Diego Bento Carrera
Coelho, Diego Bento Carrera (2012). "Capital da marca centrado no cliente : factores que condicionam a memorização e a percepção do nome da marca". Dissertação de Mestrado, Universidade Técnica de Lisboa. Instituto Superior de Economia e Gestão.. , 2012
Link:
http://hdl.handle.net/10400.5/10872
RT Journal T1
Capital da marca centrado no cliente : factores que condicionam a memorização e a percepção do nome da marca
UL https://suche.suub.uni-bremen.de/peid=base-ftunivtecnical:oai:www.repository.utl.pt:10400.5_10872&Exemplar=1&LAN=DE A1 Coelho, Diego Bento Carrera PB Instituto Superior de Economia e Gestão YR 2012 K1 Capital da Marca centrado no cliente K1 nome da marca K1 significado do nome K1 distinção do nome K1 familiaridade face ao nome K1 Customer-based brand equity K1 brand name K1 meaning of the brand name K1 distinction of the brand name K1 familiarity with the brand name JF Coelho, Diego Bento Carrera (2012). "Capital da marca centrado no cliente : factores que condicionam a memorização e a percepção do nome da marca". Dissertação de Mestrado, Universidade Técnica de Lisboa. Instituto Superior de Economia e Gestão. LK http://hdl.handle.net/10400.5/10872 DO http://hdl.handle.net/10400.5/10872 SF ELIB - SuUB Bremen
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