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Efeito da gamificação no envolvimento do consumidor nas com..:
Jueru, Tao
Jueru, Tao (2021). "Efeito da gamificação no envolvimento do consumidor nas compras online". Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão. , 2022
Link:
http://hdl.handle.net/10400.5/23078
RT Journal T1 <Title>Efeito da gamificação no envolvimento do consumidor nas compras online</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivtecnical:oai:www.repository.utl.pt:10400.5_23078&Exemplar=1&LAN=DE A1 Jueru, Tao PB Instituto Superior de Economia e Gestão YR 2022 K1 Gamificação K1 Envolvimento do consumidor K1 E-Commerce K1 Octalysis Framework K1 Marketing K1 Gamification K1 Consumer engagement JF Jueru, Tao (2021). "Efeito da gamificação no envolvimento do consumidor nas compras online". Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão LK http://hdl.handle.net/10400.5/23078 DO http://hdl.handle.net/10400.5/23078 SF ELIB - SuUB Bremen
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