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Antecedentes da intenção de compra da Starbucks por parte d..:
Li, Wen
Li, Wen (2022). "Antecedentes da intenção de compra da Starbucks por parte de consumidores chineses". Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão. , 2022
Link:
http://hdl.handle.net/10400.5/23442
RT Journal T1 <Title>Antecedentes da intenção de compra da Starbucks por parte de consumidores chineses</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivtecnical:oai:www.repository.utl.pt:10400.5_23442&Exemplar=1&LAN=DE A1 Li, Wen PB Instituto Superior de Economia e Gestão YR 2022 K1 Intenção de compra K1 Consumo de status K1 Cosmopolitismo K1 Materialismo K1 Globalidade da marca K1 Starbucks K1 Purchase intention K1 Status consumption K1 Cosmopolitanism K1 Materialism K1 Brand globality JF Li, Wen (2022). "Antecedentes da intenção de compra da Starbucks por parte de consumidores chineses". Dissertação de Mestrado. Universidade de Lisboa. Instituto Superior de Economia e Gestão LK http://hdl.handle.net/10400.5/23442 DO http://hdl.handle.net/10400.5/23442 SF ELIB - SuUB Bremen
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