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1 Ergebnisse
1
The Positioning of the UTN brand from the perception of int..:
Posada Hernández, Julián
;
Acosta Torres, Mónica
;
Loaiza Polo, Santiago
http://revistasojs.utn.edu.ec/index.php/ecosacademia/article/view/769/685. , 2023
Link:
http://revistasojs.utn.edu.ec/index.php/ecosacademia/a..
RT Journal T1
The Positioning of the UTN brand from the perception of internal and external audiences ; Posicionamiento de la marca UTN desde la percepción de los públicos internos y externos
UL https://suche.suub.uni-bremen.de/peid=base-ftunivtecnortojs:oai:ojs2.10.24.8.64:article_769&Exemplar=1&LAN=DE A1 Posada Hernández, Julián A1 Acosta Torres, Mónica A1 Loaiza Polo, Santiago PB Universidad Técnica del Norte YR 2023 K1 Marca K1 percepción K1 universidad K1 activo intangible K1 logotipo K1 branding K1 valor de marca K1 Brand K1 positioning K1 intangible asset K1 UTN K1 logo K1 university K1 brand equity JF http://revistasojs.utn.edu.ec/index.php/ecosacademia/article/view/769/685 LK http://revistasojs.utn.edu.ec/index.php/ecosacademia/article/view/769 DO http://revistasojs.utn.edu.ec/index.php/ecosacademia/article/view/769 SF ELIB - SuUB Bremen
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