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1 Ergebnisse
1
The Occurrence and Effects of Verbal and Visual Anchoring o..:
van Enschot, Renske
;
Hoeken, Hans
0091-3367. , 2015
Link:
https://dspace.library.uu.nl/handle/1874/379953
RT Journal T1
The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials
UL https://suche.suub.uni-bremen.de/peid=base-ftunivutrecht:oai:dspace.library.uu.nl:1874_379953&Exemplar=1&LAN=DE A1 van Enschot, Renske A1 Hoeken, Hans YR 2015 K1 ADVERTISING APPEALS K1 ADVERTISEMENTS K1 PERSUASION K1 AUDIENCES K1 IMPACT K1 HUMOR K1 Taverne JF 0091-3367 LK http://dx.doi.org/https://dspace.library.uu.nl/handle/1874/379953 DO https://dspace.library.uu.nl/handle/1874/379953 SF ELIB - SuUB Bremen
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