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Dual effect of sensory experience: engagement versus divers..:
Antón Martín, María del Carmen
;
Camarero Izquierdo, María Carmen
;
Lashkova, Margarita
International journal of retail and distribution management. , 2019
Link:
http://uvadoc.uva.es/handle/10324/39057
RT Journal T1
Dual effect of sensory experience: engagement versus diversive exploration
UL https://suche.suub.uni-bremen.de/peid=base-ftunivvalladolid:oai:uvadoc.uva.es:10324_39057&Exemplar=1&LAN=DE A1 Antón Martín, María del Carmen A1 Camarero Izquierdo, María Carmen A1 Lashkova, Margarita PB Emerald YR 2019 K1 Consumidores - Conducta K1 Marketing - Investigación K1 Fidelización K1 Experiencia sensorial K1 Exploración diversificada K1 5311.05 Marketing (Comercialización) JF International journal of retail and distribution management LK http://uvadoc.uva.es/handle/10324/39057 DO http://uvadoc.uva.es/handle/10324/39057 SF ELIB - SuUB Bremen
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