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Make it part of the story: The role of product placement pr..:
Martín Cárdaba, Miguel Ángel
;
Fernández Pardo, Ana
;
Martínez Martínez, Luz
.
Miguel A. M. Cárdaba, A. Fernández, L. Martinez & U. Cuesta (2023) Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives, Journal of Global Fashion Marketing, 14:2, 157-172, DOI:10.1080/20932685.2022.2085607. , 2022
Link:
https://hdl.handle.net/20.500.12766/407
RT Journal T1 <Title>Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftunivvillanueva:oai:digiuv.villanueva.edu:20.500.12766_407&Exemplar=1&LAN=DE A1 Martín Cárdaba, Miguel Ángel A1 Fernández Pardo, Ana A1 Martínez Martínez, Luz A1 Cuesta Cambra, Ubaldo PB Taylor & Francis group YR 2022 K1 Product placement K1 Prominence K1 Integration K1 Fashion marketing K1 Digital media JF Miguel A. M. Cárdaba, A. Fernández, L. Martinez & U. Cuesta (2023) Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives, Journal of Global Fashion Marketing, 14:2, 157-172, DOI:10.1080/20932685.2022.2085607 LK http://dx.doi.org/https://hdl.handle.net/20.500.12766/407 DO https://hdl.handle.net/20.500.12766/407 SF ELIB - SuUB Bremen
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