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1 Ergebnisse
1
The impact of CSR on brand image: a survey amongst Gen Z Co..:
Thi Hai Thuy, Ho
;
Hien Minh, Ha
Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2020, roč. 10, č. 1, s. 31-44.. , 2020
Link:
http://hdl.handle.net/11025/39592
RT Journal T1 <Title>The impact of CSR on brand image: a survey amongst Gen Z Consumers´ perception toward a supermarket chain in Viet Nam</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftuniwestbohemia:oai:dspace5.zcu.cz:11025_39592&Exemplar=1&LAN=DE A1 Thi Hai Thuy, Ho A1 Hien Minh, Ha PB Západočeská univerzita v Plzni YR 2020 K1 společenská odpovědnost podniků K1 image značky K1 supermarket Co.op K1 generace Z K1 Vietnam K1 corporate social responsibility K1 brand image K1 Co.opmart supermarket K1 generation Z K1 Viet Nam JF Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2020, roč. 10, č. 1, s. 31-44. LK http://hdl.handle.net/11025/39592 DO http://hdl.handle.net/11025/39592 SF ELIB - SuUB Bremen
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