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An experimental research on emotional stimuli of consumers:..:

Regadera González, Elisa ; Selvam, Rejina M ; García Medina, Irene.
Regadera González, E. [et al.]. An experimental research on emotional stimuli of consumers: The case of H&M flagship store influence on the millennial customer experience in Barcelona. "Intangible Capital", Desembre 2022, vol. 18, núm. 3, p. 386-401.. , 2022

Link: http://hdl.handle.net/2117/383865

RT Journal
T1 <Title>An experimental research on emotional stimuli of consumers: The case of H&M flagship store influence on the millennial customer experience in Barcelona</Title>

UL https://suche.suub.uni-bremen.de/peid=base-ftupcatalunyair:oai:upcommons.upc.edu:2117_383865&Exemplar=1&LAN=DE
				
A1 Regadera González, Elisa
A1 Selvam, Rejina M
A1 García Medina, Irene
A1 González Romo, Zahaira Fabiola
PB OmniaScience
YR 2022
K1 Àrees temàtiques de la UPC::Economia i organització d'empreses
K1 Consumer behavior
K1 Consumers -- Attitudes
K1 Marketing
K1 Industrial management
K1 Brand name products
K1 Flagship store
K1 H&M
K1 Experiential marketing
K1 Consumer behaviour
K1 Brand image
K1 Customer experience
K1 Consumidors -- Conducta
K1 Consumidors -- Actituds
K1 Màrqueting
K1 Empreses -- Direcció i administració
K1 Productes de marca
JF Regadera González, E. [et al.]. An experimental research on emotional stimuli of consumers: The case of H&M flagship store influence on the millennial customer experience in Barcelona. "Intangible Capital", Desembre 2022, vol. 18, núm. 3, p. 386-401.
LK http://hdl.handle.net/2117/383865
DO http://hdl.handle.net/2117/383865
SF ELIB - SuUB Bremen

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