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An experimental research on emotional stimuli of consumers:..:
Regadera González, Elisa
;
Selvam, Rejina M
;
García Medina, Irene
.
Regadera González, E. [et al.]. An experimental research on emotional stimuli of consumers: The case of H&M flagship store influence on the millennial customer experience in Barcelona. "Intangible Capital", Desembre 2022, vol. 18, núm. 3, p. 386-401.. , 2022
Link:
http://hdl.handle.net/2117/383865
RT Journal T1
An experimental research on emotional stimuli of consumers: The case of H&M flagship store influence on the millennial customer experience in Barcelona
UL https://suche.suub.uni-bremen.de/peid=base-ftupcatalunyair:oai:upcommons.upc.edu:2117_383865&Exemplar=1&LAN=DE A1 Regadera González, Elisa A1 Selvam, Rejina M A1 García Medina, Irene A1 González Romo, Zahaira Fabiola PB OmniaScience YR 2022 K1 Àrees temàtiques de la UPC::Economia i organització d'empreses K1 Consumer behavior K1 Consumers -- Attitudes K1 Marketing K1 Industrial management K1 Brand name products K1 Flagship store K1 H&M K1 Experiential marketing K1 Consumer behaviour K1 Brand image K1 Customer experience K1 Consumidors -- Conducta K1 Consumidors -- Actituds K1 Màrqueting K1 Empreses -- Direcció i administració K1 Productes de marca JF Regadera González, E. [et al.]. An experimental research on emotional stimuli of consumers: The case of H&M flagship store influence on the millennial customer experience in Barcelona. "Intangible Capital", Desembre 2022, vol. 18, núm. 3, p. 386-401. LK http://hdl.handle.net/2117/383865 DO http://hdl.handle.net/2117/383865 SF ELIB - SuUB Bremen
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