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The Anchor Contraction Effect in International Marketing Re..:

de Langhe, B (Bart) ; Puntoni, Stefano ; Fernandes, D (Daniel).
de Langhe , B , Puntoni , S , Fernandes , D & Osselaer , S 2011 , ' The Anchor Contraction Effect in International Marketing Research ' , Journal of Marketing Research , vol. 48 , no. 2 , pp. 473-489 . https://doi.org/10.1509/jmkr.48.2.366.  , 2011