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Bilingualism and the Emotional Intensity of Advertising Lan..:

Puntoni, Stefano ; de Langhe, B (Bart) ; Osselaer, Stijn
Puntoni , S , de Langhe , B & Osselaer , S 2009 , ' Bilingualism and the Emotional Intensity of Advertising Language ' , Journal of Consumer Research , vol. 35 , no. 6 , pp. 1012-1025 . https://doi.org/10.1086/595022.  , 2009