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A contingency-based approach to the nexus between internati..:
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
.
https://strathprints.strath.ac.uk/80131/7/Pyper_etal_JBR_2022_the_nexus_between_international_strategic_brand_management_and_export_performance.pdf. , 2022
Link:
https://strathprints.strath.ac.uk/80131/
RT Journal T1 <Title>A contingency-based approach to the nexus between international strategic brand management and export performance</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftustrathclyde:oai:strathprints.strath.ac.uk:80131&Exemplar=1&LAN=DE A1 Pyper, Keith A1 Doherty, Anne Marie A1 Gounaris, Spiros A1 Wilson, Alan YR 2022 K1 Marketing. Distribution of products JF https://strathprints.strath.ac.uk/80131/7/Pyper_etal_JBR_2022_the_nexus_between_international_strategic_brand_management_and_export_performance.pdf LK http://dx.doi.org/https://strathprints.strath.ac.uk/80131/ DO https://strathprints.strath.ac.uk/80131/ SF ELIB - SuUB Bremen
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