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1 Ergebnisse
1
Addressable TV Advertising Enhances Advertising Effectivene..:
Gumilevskaya, Sofia
;
Devlin, Joseph
;
Richardson, Daniel
...
https://www.journals.vu.lt/omee/article/view/29917/31401. , 2023
Link:
https://www.journals.vu.lt/omee/article/view/29917
RT Journal T1
Addressable TV Advertising Enhances Advertising Effectiveness
UL https://suche.suub.uni-bremen.de/peid=base-ftvilniusunivojs:oai:ojs.www4063.vu.lt:article_29917&Exemplar=1&LAN=DE A1 Gumilevskaya, Sofia A1 Devlin, Joseph A1 Richardson, Daniel A1 Diab, Habiba A1 Liu, Zutao A1 Casey-Miller, Phoebe PB Vilniaus universiteto leidykla / Vilnius University Press YR 2023 K1 memory K1 attention K1 engagement K1 mouse tracking K1 heart rate K1 addressable advertising K1 screen size JF https://www.journals.vu.lt/omee/article/view/29917/31401 LK http://dx.doi.org/https://www.journals.vu.lt/omee/article/view/29917 DO https://www.journals.vu.lt/omee/article/view/29917 SF ELIB - SuUB Bremen
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