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Using consumer preferences in setting the target for produc..:

Aikala, Maiju ; Ojanen, M ; Vehmas, Kaisa
Aikala , M , Ojanen , M & Vehmas , K 2010 , Using consumer preferences in setting the target for product development . in Advances in Printing and Media Technology : Proceedings of the 37th International Research Conference of iarigai . vol. XXXVII , IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries , pp. 23-30 , 37th International Research Conference of iarigai , Montreal , Canada , 12/09/10 ..  , 2010