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The role of brand commitment in the retail sector: The rela..:
Siqueira, Jose Ribamar
;
Peña-García, Nathalie
;
ter Horst, Enrique
..
gbv-ppn:1767249225. , 2021
Link:
http://hdl.handle.net/10419/241737
RT Journal T1
The role of brand commitment in the retail sector: The relation with open innovation
UL https://suche.suub.uni-bremen.de/peid=base-ftzbwkiel:oai:econstor.eu:10419_241737&Exemplar=1&LAN=DE A1 Siqueira, Jose Ribamar A1 Peña-García, Nathalie A1 ter Horst, Enrique A1 Molina, German A1 Villamil, Monica PB Basel: MDPI YR 2021 K1 ddc:650 K1 branding K1 front-line employees K1 retail K1 brand-commitment K1 role clarity K1 job satisfaction JF gbv-ppn:1767249225 LK http://hdl.handle.net/10419/241737 DO http://hdl.handle.net/10419/241737 SF ELIB - SuUB Bremen
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