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1 Ergebnisse
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Effect of social identity on the generation of electronic w..:
González-Soriano, Franklin Javier
;
Feldman, Percy Samuel Marquina
;
Rodríguez-Camacho, Javier Alejandro
.
Journal: Cogent Business & Management. , 2020
Link:
http://hdl.handle.net/10419/244811
RT Journal T1
Effect of social identity on the generation of electronic word-of-mouth (eWOM) on Facebook
UL https://suche.suub.uni-bremen.de/peid=base-ftzbwkiel:oai:econstor.eu:10419_244811&Exemplar=1&LAN=DE A1 González-Soriano, Franklin Javier A1 Feldman, Percy Samuel Marquina A1 Rodríguez-Camacho, Javier Alejandro A1 Wright, Len Tiu PB Abingdon: Taylor & Francis YR 2020 K1 ddc:650 K1 C12 K1 C38 K1 D91 K1 M31 K1 M37 K1 electronic word-of-mouth K1 social identity K1 social presence K1 self-enhancement K1 social capital JF Journal: Cogent Business & Management LK http://hdl.handle.net/10419/244811 DO http://hdl.handle.net/10419/244811 SF ELIB - SuUB Bremen
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