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1 Ergebnisse
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Exploring the opinions of the YouTube visitors towards adve..:
Sebastian, Ann Tresa
;
Lal, Bhagya
;
Anupama, J
...
gbv-ppn:1778223184. , 2021
Link:
http://hdl.handle.net/10419/270211
RT Journal T1
Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers
UL https://suche.suub.uni-bremen.de/peid=base-ftzbwkiel:oai:econstor.eu:10419_270211&Exemplar=1&LAN=DE A1 Sebastian, Ann Tresa A1 Lal, Bhagya A1 Anupama, J A1 Varghese, Jee A1 Tom, Aleena Agnus A1 Rajkumar, Eslavath A1 George, Allen Joshua A1 Jeyavel, Sundaramoorthy A1 Pandey, Vijyendra A1 Wajid, Maria A1 John, Romate PB Abingdon: Taylor & Francis YR 2021 K1 ddc:650 K1 YouTube advertisements K1 opinion towards advertisements K1 purchase intention K1 opinion K1 decision-making JF gbv-ppn:1778223184 LK http://hdl.handle.net/10419/270211 DO http://hdl.handle.net/10419/270211 SF ELIB - SuUB Bremen
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