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1 Ergebnisse
1
Corporate glocalization strategy of Nongshim in America: Th..:
Lee, Songmi
;
Kim, Hyunjung
;
Choi, Seungho
gbv-ppn:1775708020. , 2021
Link:
http://hdl.handle.net/10419/274265
RT Journal T1
Corporate glocalization strategy of Nongshim in America: The "pendulum theory" of globalized localization
UL https://suche.suub.uni-bremen.de/peid=base-ftzbwkiel:oai:econstor.eu:10419_274265&Exemplar=1&LAN=DE A1 Lee, Songmi A1 Kim, Hyunjung A1 Choi, Seungho PB Basel: MDPI YR 2021 K1 ddc:650 K1 case study K1 corporate glocalization K1 globalization K1 glocal strategy K1 instant noodles K1 Nongshim K1 open innovation K1 pendulum theory K1 US market JF gbv-ppn:1775708020 LK http://hdl.handle.net/10419/274265 DO http://hdl.handle.net/10419/274265 SF ELIB - SuUB Bremen
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