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1 Ergebnisse
1
Leistungspolitik privater Radiosender am Werbemarkt:
Pezoldt, Kerstin
;
Schultz, Julia
Series: Ilmenauer Schriften zur Betriebswirtschaftslehre. , 2009
Link:
http://hdl.handle.net/10419/55713
RT Journal T1 <Title>Leistungspolitik privater Radiosender am Werbemarkt</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftzbwkiel:oai:econstor.eu:10419_55713&Exemplar=1&LAN=DE A1 Pezoldt, Kerstin A1 Schultz, Julia PB Ilmenau: Technische Universität Ilmenau, Institut für Betriebswirtschaftslehre YR 2009 K1 ddc:380 K1 Private Rundfunkanstalt K1 Rundfunkwerbung K1 Beziehungsmarketing K1 Wettbewerbsstrategie K1 Rundfunkprogramm K1 Deutschland JF Series: Ilmenauer Schriften zur Betriebswirtschaftslehre LK http://hdl.handle.net/10419/55713 DO http://hdl.handle.net/10419/55713 SF ELIB - SuUB Bremen
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