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1 Ergebnisse
1
Corporate Social Responsibility and Competitive Advantage: ..:
Du, Shuili
;
Bhattacharya, C. B
;
Sen, Sankar
Series: ESMT Working Paper. , 2010
Link:
http://hdl.handle.net/10419/96556
RT Journal T1
Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier
UL https://suche.suub.uni-bremen.de/peid=base-ftzbwkiel:oai:econstor.eu:10419_96556&Exemplar=1&LAN=DE A1 Du, Shuili A1 Bhattacharya, C. B A1 Sen, Sankar PB Berlin: European School of Management and Technology (ESMT) YR 2010 K1 ddc:650 K1 corporate social responsibility K1 competitive strategy K1 challenger brand K1 affective trust K1 Wettbewerbsstrategie K1 Firmenimage K1 Konsumentenverhalten JF Series: ESMT Working Paper LK http://hdl.handle.net/10419/96556 DO http://hdl.handle.net/10419/96556 SF ELIB - SuUB Bremen
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