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1 Ergebnisse
1
Research on the Impact of Short-Form Video Advertising on S..:
Assoc. Prof. Dr. Pham Van Tuan
;
Le Anh Chan
;
Dinh Tran Ngoc Huy
...
https://zenodo.org/record/7674109. , 2023
Link:
https://zenodo.org/record/7674109
RT Journal T1
Research on the Impact of Short-Form Video Advertising on Social Media on the Purchase Intention of Gen Z in Vietnam
UL https://suche.suub.uni-bremen.de/peid=base-ftzenodo:oai:zenodo.org:7674109&Exemplar=1&LAN=DE A1 Assoc. Prof. Dr. Pham Van Tuan A1 Le Anh Chan A1 Dinh Tran Ngoc Huy A1 Nguyen Quang Anh A1 Pham Chau Giang A1 Nguyen Quynh Trang A1 Nguyen Phuong Uyen YR 2023 K1 Short-form video advertising K1 Social media K1 Purchase intention K1 Gen Z JF https://zenodo.org/record/7674109 LK http://dx.doi.org/https://zenodo.org/record/7674109 DO https://zenodo.org/record/7674109 SF ELIB - SuUB Bremen
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