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1 Ergebnisse
1
Discussion on Analysis of Effects of Short-Form Video Adver..:
Assoc. Prof. Dr. Pham Van Tuan
;
Le Anh Chan
;
Dinh Tran Ngoc Huy
...
https://zenodo.org/record/7846026. , 2023
Link:
https://zenodo.org/record/7846026
RT Journal T1
Discussion on Analysis of Effects of Short-Form Video Advertising on the Purchase Intention of Gen Z in Vietnam - And Future Research Directions
UL https://suche.suub.uni-bremen.de/peid=base-ftzenodo:oai:zenodo.org:7846026&Exemplar=1&LAN=DE A1 Assoc. Prof. Dr. Pham Van Tuan A1 Le Anh Chan A1 Dinh Tran Ngoc Huy A1 Nguyen Quang Anh A1 Pham Chau Giang A1 Nguyen Quynh Trang A1 Nguyen Phuong Uyen YR 2023 K1 Gen Z K1 Purchase intention K1 Short-form video advertising K1 Social media JF https://zenodo.org/record/7846026 LK http://dx.doi.org/https://zenodo.org/record/7846026 DO https://zenodo.org/record/7846026 SF ELIB - SuUB Bremen
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