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1 Ergebnisse
1
The Marketing Quality of an Innovation:
, In:
Competitive Quality and Innovation
,
Maillard, Pierre
- p. 97-122 , 2015
Link:
https://doi.org/10.1002/9781119137573.ch4
RT T1 <cTitle>Competitive Quality and Innovation</cTitle>: T1 <Title>The Marketing Quality of an Innovation</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_9781119137573.ch4&Exemplar=1&LAN=DE A1 Maillard, Pierre PB John Wiley & Sons, Inc. YR 2015 SP 97 OP 122 LK http://dx.doi.org/https://doi.org/10.1002/9781119137573.ch4 DO https://doi.org/10.1002/9781119137573.ch4 SF ELIB - SuUB Bremen
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