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Ranking customers for marketing actions with a two‐stage Ba..:
Puig‐de‐Dou, Ignasi
;
González Ibáñez, Daniel
;
Puig, Xavier
Applied Stochastic Models in Business and Industry. 38 (2022) 4 - p. 609-619 , 2022
Link:
https://doi.org/10.1002/asmb.2677
RT Journal T1
Ranking customers for marketing actions with a two‐stage Bayesian cluster and Pareto/NBD models
UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_asmb.2677&Exemplar=1&LAN=DE A1 Puig‐de‐Dou, Ignasi A1 González Ibáñez, Daniel A1 Puig, Xavier PB Wiley YR 2022 SN 1524-1904 SN 1526-4025 JF Applied Stochastic Models in Business and Industry VO 38 IS 4 SP 609 OP 619 LK http://dx.doi.org/https://doi.org/10.1002/asmb.2677 DO https://doi.org/10.1002/asmb.2677 SF ELIB - SuUB Bremen
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