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1 Ergebnisse
1
Chinese consumer ethnocentrism: A field experiment:
Bi, Xiaogang
;
Gunessee, Sailesh
;
Hoffmann, Robert
...
Journal of Consumer Behaviour. 11 (2012) 3 - p. 252-263 , 2012
Link:
https://doi.org/10.1002/cb.1374
RT Journal T1 <Title>Chinese consumer ethnocentrism: A field experiment</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_cb.1374&Exemplar=1&LAN=DE A1 Bi, Xiaogang A1 Gunessee, Sailesh A1 Hoffmann, Robert A1 Hui, Wendy A1 Larner, Jeremy A1 Ma, Qing‐Ping A1 Thompson, Frauke Mattison PB Wiley YR 2012 SN 1472-0817 SN 1479-1838 JF Journal of Consumer Behaviour VO 11 IS 3 SP 252 OP 263 LK http://dx.doi.org/https://doi.org/10.1002/cb.1374 DO https://doi.org/10.1002/cb.1374 SF ELIB - SuUB Bremen
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