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The role of personal relevance in the value creation proces..:
Chan, Elisa K.
Journal of Consumer Behaviour. 18 (2019) 3 - p. 190-204 , 2019
Link:
https://doi.org/10.1002/cb.1757
RT Journal T1 <Title>The role of personal relevance in the value creation process of edutainment consumption</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_cb.1757&Exemplar=1&LAN=DE A1 Chan, Elisa K. PB Wiley YR 2019 SN 1472-0817 SN 1479-1838 JF Journal of Consumer Behaviour VO 18 IS 3 SP 190 OP 204 LK http://dx.doi.org/https://doi.org/10.1002/cb.1757 DO https://doi.org/10.1002/cb.1757 SF ELIB - SuUB Bremen
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