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1 Ergebnisse
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The effect of adding focal‐goal similar versus dissimilar a..:
Lee, Juyon
;
Chu, Wujin
Journal of Consumer Behaviour. 21 (2021) 2 - p. 296-309 , 2021
Link:
https://doi.org/10.1002/cb.2002
RT Journal T1 <Title>The effect of adding focal‐goal similar versus dissimilar attributes on convergence product purchase decision: The role of relational and item‐specific elaboration style</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1002_cb.2002&Exemplar=1&LAN=DE A1 Lee, Juyon A1 Chu, Wujin PB Wiley YR 2021 SN 1472-0817 SN 1479-1838 JF Journal of Consumer Behaviour VO 21 IS 2 SP 296 OP 309 LK http://dx.doi.org/https://doi.org/10.1002/cb.2002 DO https://doi.org/10.1002/cb.2002 SF ELIB - SuUB Bremen
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